I’m getting ready for the Business of Software conference in five days.

“Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten).

Last year I found the experience to be similar to physiotherapy. Initially painful, but extraordinarily beneficial in the long term.

It’s the only event I’ve attended where I found myself unable to sleep at night because of the ideas flying around my head. I was literally pecking away at my laptop throughout the night.

This year there are two of us attending the conference. I hope Aaron sleeps as badly as I did last year; for the same reasons of course…

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I’m not an Apple fan. I like some of their products, but that’s as far as it goes.

But Steve Jobs changed the world.

The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him.

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Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality.

Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more opportunities than pain.

Ultimately little has changed. Even if Google were to completely ignore the landing page in their algorithms, a well-maintained AdWords account would have little to show for their efforts with poor landing pages. People would simply click the ads, look at the landing page content for a few seconds then leave.

The new system will effectively reward advertisers who know what they’re doing, thereby effectively penalising the less-enlightened.

Many advertisers have experienced rising bid prices due to their competitor’s incompetence, but if the new algorithm works as intended, this will reduce their impact.

This is a good day for knowledgeable AdWords advertisers, many of whom will of course be attending our Google AdWords Q & A Webinar next week.

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