Google AdWords
Mistake #2 looked at why you need more ads, but quality and variety are every bit as important as quantity.
Assuming that you have a healthy number of ads in each ad group, it’s important that each and every one is unique and distinct from each other.
Changing a word here and there won’t have much of an impact, and the only way to truly see what works is to dry different approaches. Different tones, different wording, a different message, different appearances – even different lengths.
Be bold, be different, be distinct.
