While recently being stranded in the USA, I had to suffer the indignity of advertising when visiting the BBC news website. Behavioural targeting will truly only impress me when I can wave my British passport in front of my laptop to stop the ads being displayed:

As you can see, I had to endure a sometimes shocking amount of my screen being dominated by ads that didn’t seem to be overly relevant.

However when I went looking for updates on the volcano situation, I saw a placed ad that perhaps wasn’t quite as cleverly positioned as intended – look at the bottom of the screenshot:

Using the content network provides a business with incredible reach. Yet while placement technology has become reasonably advanced, a little common sense can still go a long way.

Cruise control in a car maintains speed. Only the truly stupid or suicidal will allow it to drive for them.

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