Google have released AdWords Editor 7.0, as detailed in our Google AdWords News.

Two questions spring to mind.

Firstly, why the major version numbering? There’s nothing particularly new or ground-breaking, so why wasn’t this merely version 6.6? Could it be that some major new features were pulled before release?

Secondly, why so quietly? I haven’t seen a single announcement, unlike earlier releases. One explanation might be that Google learned from their last release. Version 6.5 caused a lot of problems for a lot of people, and Google were forced to issue an update only a few weeks later.

Is quality control the reason for all the above?

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