Inside AdWords recently announced a new change to their AdWords policy on display URLs:

“In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.”

The crucial point here is that they must have the same top-level domain.

So, for example, the following domains within the same ad group would comply with the new policy:

• www.example.com
• blog.example.com
• www.blog.example.com

If you want to use different display URLs, you can still do so, but these now have to be in separate ad groups.

I remember the good old days, when you could use any display URL that you owned. Food was cheap, and people were more friendly and polite…

A change to our display URL policy

Share and Enjoy