Google AdWords
Google appear to be getting increasingly serious about the prospect of mobile search.
Last week they added the option for AdWords advertisers to target (some) specific devices, and they’ve now added the ability to target by phone service provider too.
The question is who will use this? Who needs to target their ad delivery by phone carrier?
Good catch Dave. I suspect the largest users of this targeting will be the carriers themselves trying to steal market share from each other.
We at W3i were very happy when Google gave advertisers the ability to opt out of mobile traffic as a whole. Since the W3i Application Network is comprised of software for the Windows PC platform it does not make sense for us to spend ad dollars to market to users on mobile devices. I would love to see Google add similar targeting options for Mac OSX and other desktop OS flavors in the future though.
Pete
[...] This post was mentioned on Twitter by Dave Collins, David Kyle. David Kyle said: Who needs to target their ad delivery by phone carrier? http://bit.ly/5Bsm67 via @TheDaveCollins [...]
Good catch Dave. I suspect the largest users of this targeting will be the carriers themselves trying to steal market share from each other.
We at W3i were very happy when Google gave advertisers the ability to opt out of mobile traffic as a whole. Since the W3i Application Network is comprised of software for the Windows PC platform it doesn’t make sense for us to spend ad dollars to market to users on mobile devices. I would love to see Google add similar targeting options for Mac OSX and other desktop OS flavors in the future though.
Pete
Being able to tell whether the surfer was on Windows or Mac would be a lot more useful for desktop software vendors.