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	<title>Software Marketing News by SoftwarePromotions &#187; Google AdWords</title>
	<atom:link href="http://blog.softwarepromotions.com/index.php/category/google-adwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.softwarepromotions.com</link>
	<description>Software marketing - Google AdWords - news blog</description>
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		<title>The limits of automation</title>
		<link>http://blog.softwarepromotions.com/index.php/the-limits-of-automation-2012-01-24/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-limits-of-automation</link>
		<comments>http://blog.softwarepromotions.com/index.php/the-limits-of-automation-2012-01-24/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 10:18:46 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3801</guid>
		<description><![CDATA[The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don't be tempted. Don't consider automation.
<h2>Share and Enjoy</h2>


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad Nauseum</title>
		<link>http://blog.softwarepromotions.com/index.php/ad-nauseum-2012-01-19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-nauseum</link>
		<comments>http://blog.softwarepromotions.com/index.php/ad-nauseum-2012-01-19/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 11:19:18 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3796</guid>
		<description><![CDATA[Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn&#8217;t difficult. So why do so many companies make the same mistakes time and time again? Share and Enjoy
<h2>Share and Enjoy</h2>


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So why do so many companies make the same mistakes time and time again?

 - http://blog.softwarepromotions.com/index.php/ad-nauseum-2012-01-19/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords landing pages: good news for the savvy, bad news for the incompetent</title>
		<link>http://blog.softwarepromotions.com/index.php/adwords-landing-pages-good-news-for-the-savvy-bad-news-for-the-incompetent-2011-10-04/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-landing-pages-good-news-for-the-savvy-bad-news-for-the-incompetent</link>
		<comments>http://blog.softwarepromotions.com/index.php/adwords-landing-pages-good-news-for-the-savvy-bad-news-for-the-incompetent-2011-10-04/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 09:38:55 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3685</guid>
		<description><![CDATA[Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality. Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more [...]
<h2>Share and Enjoy</h2>


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Many advertisers roll their eyes in anticipated frustration whe - http://blog.softwarepromotions.com/index.php/adwords-landing-pages-good-news-for-the-savvy-bad-news-for-the-incompetent-2011-10-04/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		</item>
		<item>
		<title>PPC or SEO?</title>
		<link>http://blog.softwarepromotions.com/index.php/ppc-or-seo-2011-09-22/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-or-seo</link>
		<comments>http://blog.softwarepromotions.com/index.php/ppc-or-seo-2011-09-22/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 11:24:36 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3659</guid>
		<description><![CDATA[Why either/or? Some food for thought: - Good organic rankings won&#8217;t last forever. SEO is a moving target. - If people click on your ads then they&#8217;re working. * - PPC is more accountable. * - PPC gets quicker results. * - SEO is free. (Except it isn&#8217;t.) * = assuming that you&#8217;re doing it right. Some [...]
<h2>Share and Enjoy</h2>


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Some food for thought:

- Good organic rankings won't last forever. SEO is a moving target.

- If people click on your ads then they're working. *

- PPC is more accountable. *

- PPC gets quicker results. *

- SEO is fr - http://blog.softwarepromotions.com/index.php/ppc-or-seo-2011-09-22/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Google: AdWords and organic results are merging (ish)</title>
		<link>http://blog.softwarepromotions.com/index.php/google-adwords-and-organic-results-are-merging-ish-2011-08-16/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-adwords-and-organic-results-are-merging-ish</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-adwords-and-organic-results-are-merging-ish-2011-08-16/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 09:24:56 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3590</guid>
		<description><![CDATA[Google have always maintained a strict separation between their paid ads and organic listings, yet I believe that this has now changed. At least in terms of strategy.
<h2>Share and Enjoy</h2>


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		<title>Google take misleading to a whole new level</title>
		<link>http://blog.softwarepromotions.com/index.php/google-take-misleading-to-a-whole-new-level-2011-08-11/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-take-misleading-to-a-whole-new-level</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-take-misleading-to-a-whole-new-level-2011-08-11/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 09:46:05 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3584</guid>
		<description><![CDATA[Most businesses choose to take advantage of the persuasive powers of numbers at some point, but a recent post on Google&#8217;s Inside AdWords left me less than impressed: &#8220;Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss [...]
<h2>Share and Enjoy</h2>


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"Advertisers often wonder whether search ads cannibalize their organic traffic. I - http://blog.softwarepromotions.com/index.php/google-take-misleading-to-a-whole-new-level-2011-08-11/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>You might want to check your conversion data&#8230;</title>
		<link>http://blog.softwarepromotions.com/index.php/check-adwords-conversion-data-2011-08-09/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=check-adwords-conversion-data</link>
		<comments>http://blog.softwarepromotions.com/index.php/check-adwords-conversion-data-2011-08-09/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 08:43:02 +0000</pubDate>
		<dc:creator>Aaron Weiner</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3571</guid>
		<description><![CDATA[As you read this, your AdWords stats from last week or the week before may have changed since you last looked at them. No, this isn&#8217;t some form of AdWords trickery. It has to do with a little known fact that recorded conversions are applied to the date of the ad click, and not the date of [...]
<h2>Share and Enjoy</h2>


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No, this isn't some form of AdWords trickery. It has to do with a little known fact that recorded conversions are applied to t - http://blog.softwarepromotions.com/index.php/check-adwords-conversion-data-2011-08-09/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Why AdWords is better than the casino</title>
		<link>http://blog.softwarepromotions.com/index.php/why-adwords-is-better-than-the-casino-2011-07-14/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-adwords-is-better-than-the-casino</link>
		<comments>http://blog.softwarepromotions.com/index.php/why-adwords-is-better-than-the-casino-2011-07-14/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 08:16:02 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3502</guid>
		<description><![CDATA[When I was a student I didn&#8217;t have much money. But once in a blue moon, some friends and I would go for a night out at a Casino. We didn&#8217;t expect to walk out with more money in our pockets than when we went in, but it was a good night, and we enjoyed [...]
<h2>Share and Enjoy</h2>


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We didn't expect to walk out with more money in our pockets than when we went in, but it was a good night, and we enjo - http://blog.softwarepromotions.com/index.php/why-adwords-is-better-than-the-casino-2011-07-14/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Why shouldn&#8217;t I trust Google?</title>
		<link>http://blog.softwarepromotions.com/index.php/why-shouldnt-i-trust-google-2011-07-05/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-shouldnt-i-trust-google</link>
		<comments>http://blog.softwarepromotions.com/index.php/why-shouldnt-i-trust-google-2011-07-05/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 08:51:38 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3486</guid>
		<description><![CDATA[I love Google; it has become an integral part of my life. But I don't trust Google. Especially when it comes to AdWords. The reason? A bittersweet yet subtle mix of cunning and disinformation, fuelled by ignorance and trust.
<h2>Share and Enjoy</h2>


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		<title>Website Armour: a practical guide to protecting your website from customers</title>
		<link>http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=website-armour-a-practical-guide-to-protecting-your-website-from-customers</link>
		<comments>http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 06:26:06 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3343</guid>
		<description><![CDATA[Next Tuesday I&#8217;ll be making a couple of presentations to the Software East network in Cambridge, UK. Website Armour: a practical guide to protecting your website from customers will look at some of the many ways that software developers lose sales through their websites. 31 ways to ruthlessly exploit Google AdWords is self-explanatory. Google have [...]
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Website Armour: a practical guide to protecting your website from customers will look at some of the many ways that software developers lose sales - http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Q: Why is Google AdWords so complicated?</title>
		<link>http://blog.softwarepromotions.com/index.php/q-why-is-google-adwords-so-complicated-2011-04-07/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=q-why-is-google-adwords-so-complicated</link>
		<comments>http://blog.softwarepromotions.com/index.php/q-why-is-google-adwords-so-complicated-2011-04-07/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 10:19:37 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3321</guid>
		<description><![CDATA[A/Q: Why do you think? Everyone knows that Google make most of their money from AdWords. And anyone who uses AdWords knows that it&#8217;s a seriously powerful system. Like many powerful systems, it has a lot of options. Here&#8217;s where I get to the point. Almost every single default is in Google&#8217;s favour and not [...]
<h2>Share and Enjoy</h2>


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Everyone knows that Google make most of their money from AdWords. And anyone who uses AdWords knows that it's a seriously powerful system.

Like many powerful systems, it has a lot of options.

Here's where I get to the  - http://blog.softwarepromotions.com/index.php/q-why-is-google-adwords-so-complicated-2011-04-07/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google are naughty &#8211; but not evil</title>
		<link>http://blog.softwarepromotions.com/index.php/google-are-naughty-but-not-evil-2011-02-24/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-are-naughty-but-not-evil</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-are-naughty-but-not-evil-2011-02-24/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 10:05:47 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3216</guid>
		<description><![CDATA[The problem with Google&#8217;s &#8220;don&#8217;t be evil&#8221; approach is that it often seems to bite them. The other problem is that it sets the stage to be black and white &#8211; with no grey. Good and bad. I don&#8217;t believe that Google are evil, but they&#8217;re undoubtedly guilty of questionable behaviour. The latest bee in my [...]
<h2>Share and Enjoy</h2>


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I don't believe that Google are evil, but they're undoubtedly g - http://blog.softwarepromotions.com/index.php/google-are-naughty-but-not-evil-2011-02-24/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google get deceptive</title>
		<link>http://blog.softwarepromotions.com/index.php/google-get-deceptive-2011-02-17/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-get-deceptive</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-get-deceptive-2011-02-17/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 09:34:24 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3199</guid>
		<description><![CDATA[You may have noticed that ads displayed on Google are starting to look a little more discrete. In days gone by they were pushed to the right hand side of the browser, were clearly marked as Sponsored Links, made heavy use of mixed case in the display URL, and the few that were placed above [...]
<h2>Share and Enjoy</h2>


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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Conversion fraud &#8211; another AdWords thing that makes you go hmmm</title>
		<link>http://blog.softwarepromotions.com/index.php/conversion-fraud-another-adwords-thing-that-makes-you-go-hmmm-2010-11-12/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=conversion-fraud-another-adwords-thing-that-makes-you-go-hmmm</link>
		<comments>http://blog.softwarepromotions.com/index.php/conversion-fraud-another-adwords-thing-that-makes-you-go-hmmm-2010-11-12/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 08:43:42 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2958</guid>
		<description><![CDATA[As an Adwords Certified Partner, we spend a major chunk of our week handling client&#8217;s AdWords accounts. A part of our process involves looking for anything that stands out as unusual. Try this for unusual. One of our clients saw an unusual increase in conversions. As much as we&#8217;d like to think this was a [...]
<h2>Share and Enjoy</h2>


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As an Adwords Certified Partner, we spend a major chunk of our week handling client's AdWords accounts.

A part of our process involves looking for anything that stands out as unusual.

Try this for unusual.

One of our clients saw an unusu - http://blog.softwarepromotions.com/index.php/conversion-fraud-another-adwords-thing-that-makes-you-go-hmmm-2010-11-12/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AdWords customised date range options expanding?</title>
		<link>http://blog.softwarepromotions.com/index.php/adwords-customised-date-range-options-expanding-2010-11-09/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-customised-date-range-options-expanding</link>
		<comments>http://blog.softwarepromotions.com/index.php/adwords-customised-date-range-options-expanding-2010-11-09/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 15:32:52 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2947</guid>
		<description><![CDATA[Is it just me or has the list been getting longer? It&#8217;s a shame they don&#8217;t offer a &#8220;Last 28 days&#8221; option. I suppose that would be too useful. Share and Enjoy
<h2>Share and Enjoy</h2>


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It's a shame they don't offer a "Last 28 days" option. I suppose that would be too useful. - http://blog.softwarepromotions.com/index.php/adwords-customised-date-range-options-expanding-2010-11-09/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Certification and the futility of not selling out</title>
		<link>http://blog.softwarepromotions.com/index.php/certification-and-the-futility-of-not-selling-out-2010-10-15/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=certification-and-the-futility-of-not-selling-out</link>
		<comments>http://blog.softwarepromotions.com/index.php/certification-and-the-futility-of-not-selling-out-2010-10-15/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 07:49:48 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2888</guid>
		<description><![CDATA[Thought 1: Bodybuilding has always struck me as an odd activity. At a very basic level, it&#8217;s about people wanting to look good and feel good about themselves.﻿ taken from wikipedia Most young (and not so young) men would be happy to look like that. But if the aspiring bodybuilder decides to take it to a [...]
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At a very basic level, it's about people wanting to look good and feel good about themselves.﻿

taken from wikipedia
Most young (and not so young) men would be happy to look li - http://blog.softwarepromotions.com/index.php/certification-and-the-futility-of-not-selling-out-2010-10-15/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Google Instant &#8211; an AdWords disaster?</title>
		<link>http://blog.softwarepromotions.com/index.php/google-instant-an-adwords-disaster-2010-09-09/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-instant-an-adwords-disaster</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-instant-an-adwords-disaster-2010-09-09/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 09:40:58 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2773</guid>
		<description><![CDATA[I&#8217;ve just seen Google Instant for the first time. It&#8217;s a simple idea. As you type your search term, the results appear in real time. It&#8217;s also a really bad idea. As you type your search term, the ads also appear in real time. Imagine I&#8217;m interested in finding a hotel in Londonderry. As I [...]
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It's a simple idea. As you type your search term, the results appear in real time.

It's also a really bad idea. As you type your search term, the ads also appear in real time.

Imagine I'm int - http://blog.softwarepromotions.com/index.php/google-instant-an-adwords-disaster-2010-09-09/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>25 ways to get Google AdWords wrong. Mistake #4: broad match fear (or complacency)</title>
		<link>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-4-broad-match-fear-or-complacency-2010-08-16/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=25-ways-to-get-google-adwords-wrong-mistake-4-broad-match-fear-or-complacency</link>
		<comments>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-4-broad-match-fear-or-complacency-2010-08-16/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 09:23:18 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2713</guid>
		<description><![CDATA[Like it or not, broad match is a vital component of Google AdWords management. The only way to avoid broad match is to play it 100% safe &#8211; perhaps by only using exact matched keywords. But 100% safe doesn&#8217;t work in advertising, marketing or Google AdWords. There are, unfortunately, no 100% guarantees, but you can reduce [...]
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The only way to avoid broad match is to play it 100% safe - perhaps by only using exact matched keywords. But 100% safe doesn't work in advertising, marketing or Google - http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-4-broad-match-fear-or-complacency-2010-08-16/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>25 ways to get Google AdWords wrong. Mistake #3: ads that are too similar</title>
		<link>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-3-ads-that-are-too-similar-2010-08-13/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=25-ways-to-get-google-adwords-wrong-mistake-3-ads-that-are-too-similar</link>
		<comments>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-3-ads-that-are-too-similar-2010-08-13/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 07:59:40 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2705</guid>
		<description><![CDATA[Mistake #2 looked at why you need more ads, but quality and variety are every bit as important as quantity. Assuming that you have a healthy number of ads in each ad group, it&#8217;s important that each and every one is unique and distinct from each other. Changing a word here and there won&#8217;t have [...]
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Assuming that you have a healthy number of ads in each ad group, it's important that each and every one is unique and distinct from each ot - http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-3-ads-that-are-too-similar-2010-08-13/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>25 ways to get Google AdWords wrong. Mistake #2: insufficient ads</title>
		<link>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-2-insufficient-ads-2010-08-11/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=25-ways-to-get-google-adwords-wrong-mistake-2-insufficient-ads</link>
		<comments>http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-2-insufficient-ads-2010-08-11/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 08:59:56 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=2698</guid>
		<description><![CDATA[A significant part of AdWords management involves educated trial and error. No matter how well you know your product, your markets and Google&#8217;s system, there is no way to accurately predict which ads will work and which will fall flat on their faces. AdWords visitors are probably quite different from your regular visitors &#8211; different needs [...]
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No matter how well you know your product, your markets and Google's system, there is no way to accurately predict which ads will work and which will fall flat on their fa - http://blog.softwarepromotions.com/index.php/25-ways-to-get-google-adwords-wrong-mistake-2-insufficient-ads-2010-08-11/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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