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	<title>Software Marketing News by SoftwarePromotions &#187; Software Marketing</title>
	<atom:link href="http://blog.softwarepromotions.com/index.php/category/software-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.softwarepromotions.com</link>
	<description>Software marketing - Google AdWords - news blog</description>
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		<title>Open mind vs. experience</title>
		<link>http://blog.softwarepromotions.com/index.php/open-mind-vs-experience-2012-01-03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=open-mind-vs-experience</link>
		<comments>http://blog.softwarepromotions.com/index.php/open-mind-vs-experience-2012-01-03/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 12:48:25 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3778</guid>
		<description><![CDATA[Self-belief and confidence can play an important part in success, but it's easy to go too far.
<h2>Share and Enjoy</h2>


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		</item>
		<item>
		<title>Five days until Business of Software 2011</title>
		<link>http://blog.softwarepromotions.com/index.php/five-days-until-business-of-software-2012-2011-10-18/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-days-until-business-of-software-2012</link>
		<comments>http://blog.softwarepromotions.com/index.php/five-days-until-business-of-software-2012-2011-10-18/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 09:33:01 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3698</guid>
		<description><![CDATA[I&#8217;m getting ready for the Business of Software conference in five days. &#8220;Getting ready&#8221; means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten). Last year I found the experience to be similar to physiotherapy. [...]
<h2>Share and Enjoy</h2>


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"Getting ready" means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happ - http://blog.softwarepromotions.com/index.php/five-days-until-business-of-software-2012-2011-10-18/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>Steve Jobs</title>
		<link>http://blog.softwarepromotions.com/index.php/3693-2011-10-06/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3693</link>
		<comments>http://blog.softwarepromotions.com/index.php/3693-2011-10-06/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 09:30:57 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3693</guid>
		<description><![CDATA[I&#8217;m not an Apple fan. I like some of their products, but that&#8217;s as far as it goes. But Steve Jobs changed the world. The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him. Share and Enjoy
<h2>Share and Enjoy</h2>


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But Steve Jobs changed the world.

The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him. - http://blog.softwarepromotions.com/index.php/3693-2011-10-06/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>Google AdWords Webinar &#8211; 60 minutes of raw knowledge</title>
		<link>http://blog.softwarepromotions.com/index.php/google-adwords-webinar-60-minutes-of-raw-knowledge-2011-09-20/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-adwords-webinar-60-minutes-of-raw-knowledge</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-adwords-webinar-60-minutes-of-raw-knowledge-2011-09-20/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 09:29:31 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3646</guid>
		<description><![CDATA[As you read this text, your Google AdWords account is wasting money. I guarantee it. It doesn&#8217;t have to be that way. On Wednesday October 12th 2011 at 9:00 AM Pacific Time (5:00 PM UK, 6:00 Central European) you will have your chance to ask your Google AdWords Questions to Dave Collins. Who? Dave is [...]
<h2>Share and Enjoy</h2>


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It doesn't have to be that way.

On Wednesday October 12th 2011 at 9:00 AM Pacific Time (5:00 PM UK, 6:00 Central European) you will have your chance to ask you - http://blog.softwarepromotions.com/index.php/google-adwords-webinar-60-minutes-of-raw-knowledge-2011-09-20/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>FT vs. Apple. All hail a free market economy.</title>
		<link>http://blog.softwarepromotions.com/index.php/ft-vs-apple-all-hail-a-free-market-economy-2011-09-01/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ft-vs-apple-all-hail-a-free-market-economy</link>
		<comments>http://blog.softwarepromotions.com/index.php/ft-vs-apple-all-hail-a-free-market-economy-2011-09-01/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 09:18:43 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3612</guid>
		<description><![CDATA[The Financial Times have withdrawn their app from the Apple Store in response to Apple&#8217;s greed with revenue and customer data. Apple not only demand a 30% cut ofÂ revenues, but also retain full ownership of the customer data. Apple&#8217;s terms may well be acceptable to companies with a relatively unknown name, but the FT&#8217;s move [...]
<h2>Share and Enjoy</h2>


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Apple not only demand a 30% cut ofÂ revenues, but also retain full ownership of the customer data.

Apple's terms may  - http://blog.softwarepromotions.com/index.php/ft-vs-apple-all-hail-a-free-market-economy-2011-09-01/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>The end of the software world as we know it?</title>
		<link>http://blog.softwarepromotions.com/index.php/the-end-of-the-software-world-as-we-know-it-2011-08-25/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-end-of-the-software-world-as-we-know-it</link>
		<comments>http://blog.softwarepromotions.com/index.php/the-end-of-the-software-world-as-we-know-it-2011-08-25/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 09:50:21 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3607</guid>
		<description><![CDATA[Imagine a store where you can buy and install software for your Windows PC with one click. Without multi-level installations with rebooting, without having to decide how and where to install an application, without having to make decisions before the software has even been installed. 

A store that will be linked to your email address, allowing you to instantly redownload and install your software when your PC is replaced.

There's no way of knowing whether Microsoft have the means or desire to setup such a system, but they're likely to be at least considering it.
<h2>Share and Enjoy</h2>


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Without multi-level installations with rebooting, without having to decide how and where to install an application, without having to make decisions before the software has even been installed. 

A store that will be linked to your email address, allowing you to instantly redownload and install your software when your PC is replaced.

There's no way of knowing whether Microsoft have the means or desire to setup such a system, but they're likely to be at least considering it. - http://blog.softwarepromotions.com/index.php/the-end-of-the-software-world-as-we-know-it-2011-08-25/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Can you use AdWords without Analytics?</title>
		<link>http://blog.softwarepromotions.com/index.php/can-you-use-adwords-without-analytics-2011-08-02/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-you-use-adwords-without-analytics</link>
		<comments>http://blog.softwarepromotions.com/index.php/can-you-use-adwords-without-analytics-2011-08-02/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 09:21:19 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3538</guid>
		<description><![CDATA[I used to be strongly opposed to using Google Analytics and AdWords together, but I used to be skinny and muscular too. Things change. My single issue with using Analytics was that it wasn&#8217;t free. You paid for the use of Google&#8217;s software by supplying them with your data. If you&#8217;re aware of this, and [...]
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My single issue with using Analytics was that it wasn't free. You paid for the use of Google's software by suppl - http://blog.softwarepromotions.com/index.php/can-you-use-adwords-without-analytics-2011-08-02/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>Using the right tone is paramount, innit?</title>
		<link>http://blog.softwarepromotions.com/index.php/using-the-right-tone-is-paramount-innit-2011-07-21/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=using-the-right-tone-is-paramount-innit</link>
		<comments>http://blog.softwarepromotions.com/index.php/using-the-right-tone-is-paramount-innit-2011-07-21/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 09:01:00 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3511</guid>
		<description><![CDATA[When I give instructions to the person who cleans our house, I sound quite different from when I&#8217;m talking to a potential client. Aside from not grovelling as much, I use different language and a different tone. Most people speak differently depending on the context of who they&#8217;re talking to. In fact I recently noticed [...]
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Aside from not grovelling as much, I use different language and a different tone.

Most people speak differently de - http://blog.softwarepromotions.com/index.php/using-the-right-tone-is-paramount-innit-2011-07-21/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>The software industry may be a-changin&#8217;</title>
		<link>http://blog.softwarepromotions.com/index.php/the-software-industry-may-be-a-changin-2011-06-21/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-software-industry-may-be-a-changin</link>
		<comments>http://blog.softwarepromotions.com/index.php/the-software-industry-may-be-a-changin-2011-06-21/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 09:44:38 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3451</guid>
		<description><![CDATA[I&#8217;m starting to feel that we&#8217;re about to enter interesting times. This far, the history of the software industry has been relatively straightforward: growth of computer usage, growth of PCs, growth in internet usage. All of which has been very good for software developers, with lower entry barriers, more customers and bigger opportunities. Yet all [...]
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This far, the history of the software industry has been relatively straightforward: growth of computer usage, growth of PCs, growth in internet usage.

All of which has been very  - http://blog.softwarepromotions.com/index.php/the-software-industry-may-be-a-changin-2011-06-21/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Skype Premium? You&#8217;re probably not interested.</title>
		<link>http://blog.softwarepromotions.com/index.php/skype-premium-youre-probably-not-interested-2011-05-12/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=skype-premium-youre-probably-not-interested</link>
		<comments>http://blog.softwarepromotions.com/index.php/skype-premium-youre-probably-not-interested-2011-05-12/#comments</comments>
		<pubDate>Thu, 12 May 2011 08:25:30 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3374</guid>
		<description><![CDATA[As a long-term user of Skype, I&#8217;ve grown to depend on it. I use it daily for video conferencing (work and family), and for making cheap international phone calls when I&#8217;m travelling. I was therefore interested to see what a Skype Premium account would offer. Nothing. I don&#8217;t have any need for group video, I [...]
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I use it daily for video conferencing (work and family), and for making cheap international phone calls when I'm travelling.

I was therefore interested to see what a Skype Premium accoun - http://blog.softwarepromotions.com/index.php/skype-premium-youre-probably-not-interested-2011-05-12/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>Google remarketing won&#8217;t work for you</title>
		<link>http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-remarketing-wont-work-for-you</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/#comments</comments>
		<pubDate>Thu, 05 May 2011 10:17:06 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3370</guid>
		<description><![CDATA[When I was in Beijing a few weeks ago, I had the pleasure of visiting one of the markets that sells a wide range of goods at &#8220;too good to be true&#8221; prices. Here&#8217;s the script of what generally happens. I walk past a stall selling questionably-authentic designer handbags. Seller: [LOUD] Hello Sir, want to [...]
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Here's the script of what generally happens.

I walk past a stall selling questionably-aut - http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>If 1% of the world&#8217;s Excel users bought our add-in</title>
		<link>http://blog.softwarepromotions.com/index.php/if-1-of-the-worlds-excel-users-bought-our-add-in-2011-04-21/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=if-1-of-the-worlds-excel-users-bought-our-add-in</link>
		<comments>http://blog.softwarepromotions.com/index.php/if-1-of-the-worlds-excel-users-bought-our-add-in-2011-04-21/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 08:09:31 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3349</guid>
		<description><![CDATA[Every few months someone sends me their business plan and asks how we might work together. Most of them are interesting. Yet every now and then the plan contains something along the following lines: Vision and optimism are essential when launching a business, but so is realism. Share and Enjoy
<h2>Share and Enjoy</h2>


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Yet every now and then the plan contains something along the following lines:



Vision and optimism are essential when la - http://blog.softwarepromotions.com/index.php/if-1-of-the-worlds-excel-users-bought-our-add-in-2011-04-21/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Back from China</title>
		<link>http://blog.softwarepromotions.com/index.php/back-from-china-2011-04-19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=back-from-china</link>
		<comments>http://blog.softwarepromotions.com/index.php/back-from-china-2011-04-19/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 08:40:05 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3336</guid>
		<description><![CDATA[I&#8217;m back, I&#8217;m tired, and I&#8217;m swamped with email. Business will resume shortly. Share and Enjoy
<h2>Share and Enjoy</h2>


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 - http://blog.softwarepromotions.com/index.php/back-from-china-2011-04-19/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Me and 22,000,000 people in Beijing</title>
		<link>http://blog.softwarepromotions.com/index.php/me-and-22000000-people-in-beijing-2011-04-12/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=me-and-22000000-people-in-beijing</link>
		<comments>http://blog.softwarepromotions.com/index.php/me-and-22000000-people-in-beijing-2011-04-12/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 10:51:22 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3329</guid>
		<description><![CDATA[Last year I was invited to speak at a Digital River conference in Shanghai. Not surprisingly, I had no idea that I was going to get trapped by an Icelandic ash cloud. Tomorrow I leave for another DR event in China, this time in Beijing. I have no idea what the banner says, but sincerely [...]
<h2>Share and Enjoy</h2>


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Tomorrow I leave for another DR event in China, this time in Beijing.



I h - http://blog.softwarepromotions.com/index.php/me-and-22000000-people-in-beijing-2011-04-12/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Your product will never be ready</title>
		<link>http://blog.softwarepromotions.com/index.php/your-product-will-never-be-ready-2011-02-10/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-product-will-never-be-ready</link>
		<comments>http://blog.softwarepromotions.com/index.php/your-product-will-never-be-ready-2011-02-10/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 09:09:13 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3184</guid>
		<description><![CDATA[Get it out there. The great software success stories all began their public lives as buggy and quirky. But they were first. If you&#8217;re developing something truly exciting, you need to have released it yesterday. Being first doesn&#8217;t mean that you&#8217;ll forever dominate your market. But when the clones and blatant copies appear, you&#8217;ll have [...]
<h2>Share and Enjoy</h2>


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The great software success stories all began their public lives as buggy and quirky. But they were first.

If you're developing something truly exciting, you need to have released it yesterday.

Being first doesn't mean that  - http://blog.softwarepromotions.com/index.php/your-product-will-never-be-ready-2011-02-10/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When will the Facebook bubble burst?</title>
		<link>http://blog.softwarepromotions.com/index.php/when-will-the-facebook-bubble-burst-2011-01-06/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-will-the-facebook-bubble-burst</link>
		<comments>http://blog.softwarepromotions.com/index.php/when-will-the-facebook-bubble-burst-2011-01-06/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 11:13:06 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3097</guid>
		<description><![CDATA[I&#8217;m perpetually baffled by Facebook. I use it and I like it, but I don&#8217;t see how they&#8217;re ever going to make enough money from their advertising to break-even, let alone make a profit. To me it&#8217;s simple.Â I go to Google because I want to find something. The search results and ads that I see [...]
<h2>Share and Enjoy</h2>


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I use it and I like it, but I don't see how they're ever going to make enough money from their advertising to break-even, let alone make a profit.

To me it's simple.Â I go to Google because I want to find so - http://blog.softwarepromotions.com/index.php/when-will-the-facebook-bubble-burst-2011-01-06/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Pissing off customers is bad for business (Symantec)</title>
		<link>http://blog.softwarepromotions.com/index.php/pissing-off-customers-is-bad-for-business-symantec-2011-01-04/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pissing-off-customers-is-bad-for-business-symantec</link>
		<comments>http://blog.softwarepromotions.com/index.php/pissing-off-customers-is-bad-for-business-symantec-2011-01-04/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 09:15:54 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3078</guid>
		<description><![CDATA[Broadly speaking, there are two types of people in the world. Reasonable and angry. Reasonable people show sound judgement, make rational decisions and usually make logical decisions even when unhappy. They make good friends. Angry people, on the other hand, lash out at the world, are prone to rash decisions and can make really bad [...]
<h2>Share and Enjoy</h2>


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Reasonable people show sound judgement, make rational decisions and usually make logical decisions even when unhappy. They make good friends.

Angry people, on t - http://blog.softwarepromotions.com/index.php/pissing-off-customers-is-bad-for-business-symantec-2011-01-04/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Software Mad Men</title>
		<link>http://blog.softwarepromotions.com/index.php/software-mad-men-2010-12-28/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=software-mad-men</link>
		<comments>http://blog.softwarepromotions.com/index.php/software-mad-men-2010-12-28/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 07:53:55 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3056</guid>
		<description><![CDATA[A search for speed up my PC on Google (predictably) produces a lot of ads featuring surprisingly happy women. In fact five out of the first ten ads I clicked: Clearly this segment of the industry believe that deliriously happy (usuallyÂ blonde) women sell software, but why? Could it be that they&#8217;re trying to sell to [...]
<h2>Share and Enjoy</h2>


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Clearly this segment of the industry believe that deliriously happy (usuallyÂ - http://blog.softwarepromotions.com/index.php/software-mad-men-2010-12-28/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lack of clarity = confusion</title>
		<link>http://blog.softwarepromotions.com/index.php/lack-of-clarity-confusion-2010-12-20/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lack-of-clarity-confusion</link>
		<comments>http://blog.softwarepromotions.com/index.php/lack-of-clarity-confusion-2010-12-20/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 08:32:55 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

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		<description><![CDATA[After a recent (horrible) virus experience, I&#8217;ve taken all reasonable steps to protect my system. I use Google Chrome, and use the excellent NotScripts to protect my web browsing. One of the useful features of NotScripts is that when I get to a website, I have to allow scripts to run, and if I&#8217;m not [...]
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One of the useful features of NotScripts is that when I get to a we - http://blog.softwarepromotions.com/index.php/lack-of-clarity-confusion-2010-12-20/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Innovation can cripple your business</title>
		<link>http://blog.softwarepromotions.com/index.php/innovation-can-cripple-your-business-2010-12-07/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=innovation-can-cripple-your-business</link>
		<comments>http://blog.softwarepromotions.com/index.php/innovation-can-cripple-your-business-2010-12-07/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 08:56:51 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>

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		<description><![CDATA[Most (but not all) business sectors are driven by the need to innovate. Yet consumers and business are fickle. We want innovative tech devices, but get annoyed when our media streamer isn&#8217;t as reliable as our CD player. We want ground breaking features in our new cars, then get annoyed when the electronic seat memory [...]
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Most (but not all) business sectors are driven by the need to innovate.

Yet consumers and business are fickle.

We want innovative tech devices, but get annoyed when our media streamer isn't as reliable as our CD player.

We want ground br - http://blog.softwarepromotions.com/index.php/innovation-can-cripple-your-business-2010-12-07/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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