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	<title>Software Marketing News by SoftwarePromotions &#187; Website Optimisation</title>
	<atom:link href="http://blog.softwarepromotions.com/index.php/category/website-optimisation/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.softwarepromotions.com</link>
	<description>Software marketing - Google AdWords - news blog</description>
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		<title>Nice meaningless images</title>
		<link>http://blog.softwarepromotions.com/index.php/nice-meaningless-images-2012-01-26/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nice-meaningless-images</link>
		<comments>http://blog.softwarepromotions.com/index.php/nice-meaningless-images-2012-01-26/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 11:11:36 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3809</guid>
		<description><![CDATA[The "picture is worth a thousand words" often seems to be taken a little too literally.
<h2>Share and Enjoy</h2>


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 ways to sell more software (or anything else)</title>
		<link>http://blog.softwarepromotions.com/index.php/3-ways-to-sell-more-software-or-anything-else-2011-11-03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3-ways-to-sell-more-software-or-anything-else</link>
		<comments>http://blog.softwarepromotions.com/index.php/3-ways-to-sell-more-software-or-anything-else-2011-11-03/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 11:15:54 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3716</guid>
		<description><![CDATA[Three ways to sell more software (or anything else). They're all different flavours of the same idea, but with different degrees of complexity.
<h2>Share and Enjoy</h2>


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		</item>
		<item>
		<title>What makes a website attractive?</title>
		<link>http://blog.softwarepromotions.com/index.php/what-makes-a-website-attractive-2011-08-23/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-makes-a-website-attractive</link>
		<comments>http://blog.softwarepromotions.com/index.php/what-makes-a-website-attractive-2011-08-23/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 08:48:17 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3602</guid>
		<description><![CDATA[We already know what makes a person attractive: symmetry and (apparently) a resemblance to our parents. The latter is disturbing beyond words. But what makes a website attractive? Probably not symmetry, and certainly nothing to do with our parents. Colour? Use of space? Eye-catching graphics? Clarity? A picture of a grinning model wearing a headset? [...]
<h2>Share and Enjoy</h2>


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But what makes a website attractive?

Probably not symmetry, and certainly nothing to do with our pare - http://blog.softwarepromotions.com/index.php/what-makes-a-website-attractive-2011-08-23/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		</item>
		<item>
		<title>Why does no-one visit my great web page?</title>
		<link>http://blog.softwarepromotions.com/index.php/why-does-no-one-visit-my-great-web-page-2011-07-19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-does-no-one-visit-my-great-web-page</link>
		<comments>http://blog.softwarepromotions.com/index.php/why-does-no-one-visit-my-great-web-page-2011-07-19/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 09:55:19 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3505</guid>
		<description><![CDATA[Too many businesses believe that the people who come to their website are unpredictable. That they&#8217;re out of control, entirely irrational and impossible to control. This is nonsense. The people who come to your website can only read the content that you present to them. They can only click the links and buttons that you [...]
<h2>Share and Enjoy</h2>


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This is nonsense.

The people who come to your website can only read the content - http://blog.softwarepromotions.com/index.php/why-does-no-one-visit-my-great-web-page-2011-07-19/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8220;Help: 60% of my website visitors are bouncing off my main page&#8221;</title>
		<link>http://blog.softwarepromotions.com/index.php/help-0-of-my-website-visitors-are-bouncing-off-my-main-page-2011-07-12/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=help-0-of-my-website-visitors-are-bouncing-off-my-main-page</link>
		<comments>http://blog.softwarepromotions.com/index.php/help-0-of-my-website-visitors-are-bouncing-off-my-main-page-2011-07-12/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 07:34:25 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3498</guid>
		<description><![CDATA[Yes, this was the subject of an email I received last week. Yes, the person who wrote it gave me permission to quote him. No, I&#8217;m not going to name him. Before going further, let&#8217;s remember the difference between a bounce rate and an exit rate. An exit rate is the percentage of visits to [...]
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Before going further, let's remember the difference between a bounce rate and an exit rate.
 - http://blog.softwarepromotions.com/index.php/help-0-of-my-website-visitors-are-bouncing-off-my-main-page-2011-07-12/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>Your website&#8217;s second mistake</title>
		<link>http://blog.softwarepromotions.com/index.php/your-websites-second-mistake-2011-05-17/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-websites-second-mistake</link>
		<comments>http://blog.softwarepromotions.com/index.php/your-websites-second-mistake-2011-05-17/#comments</comments>
		<pubDate>Tue, 17 May 2011 08:00:03 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3380</guid>
		<description><![CDATA[Your website&#8217;s second mistake is having too many links. One of the worst offenders I have ever come across is The Seattle Times. At the time of writing this there are 579 links on their main page. 579 links. I can click on 149 of them without having to scroll down the page. That gives the [...]
<h2>Share and Enjoy</h2>


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One of the worst offenders I have ever come across is The Seattle Times.



At the time of writing this there are 579 links on their main page. 579 links.

I can click on 149 of them w - http://blog.softwarepromotions.com/index.php/your-websites-second-mistake-2011-05-17/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google remarketing won&#8217;t work for you</title>
		<link>http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-remarketing-wont-work-for-you</link>
		<comments>http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/#comments</comments>
		<pubDate>Thu, 05 May 2011 10:17:06 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Software Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3370</guid>
		<description><![CDATA[When I was in Beijing a few weeks ago, I had the pleasure of visiting one of the markets that sells a wide range of goods at &#8220;too good to be true&#8221; prices. Here&#8217;s the script of what generally happens. I walk past a stall selling questionably-authentic designer handbags. Seller: [LOUD] Hello Sir, want to [...]
<h2>Share and Enjoy</h2>


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Here's the script of what generally happens.

I walk past a stall selling questionably-aut - http://blog.softwarepromotions.com/index.php/google-remarketing-wont-work-for-you-2011-05-05/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Describe what you sell in five words</title>
		<link>http://blog.softwarepromotions.com/index.php/describe-what-you-sell-in-five-words-2011-05-03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=describe-what-you-sell-in-five-words</link>
		<comments>http://blog.softwarepromotions.com/index.php/describe-what-you-sell-in-five-words-2011-05-03/#comments</comments>
		<pubDate>Tue, 03 May 2011 09:48:37 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3365</guid>
		<description><![CDATA[If you sell software, you probably tell people you meet that you're a software developer or a programmer. If you tell someone who's interested in what you sell you talk more about what it does. Today's challenge is a simple one. Describe what you sell in five words or less.
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Your website&#8217;s first mistake</title>
		<link>http://blog.softwarepromotions.com/index.php/your-websites-first-mistake-2011-04-28/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-websites-first-mistake</link>
		<comments>http://blog.softwarepromotions.com/index.php/your-websites-first-mistake-2011-04-28/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 09:04:49 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3356</guid>
		<description><![CDATA[Your website's first mistake is a common one. You may not like the idea, but chances are your website is the online equivalent of the guy who cornered you at the last event you attended. You asked him what he did, and half an hour later he was still sharing far, far more information than you were interested in.
<h2>Share and Enjoy</h2>


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		</item>
		<item>
		<title>Website Armour: a practical guide to protecting your website from customers</title>
		<link>http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=website-armour-a-practical-guide-to-protecting-your-website-from-customers</link>
		<comments>http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 06:26:06 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3343</guid>
		<description><![CDATA[Next Tuesday I&#8217;ll be making a couple of presentations to the Software East network in Cambridge, UK. Website Armour: a practical guide to protecting your website from customers will look at some of the many ways that software developers lose sales through their websites. 31 ways to ruthlessly exploit Google AdWords is self-explanatory. Google have [...]
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Website Armour: a practical guide to protecting your website from customers will look at some of the many ways that software developers lose sales - http://blog.softwarepromotions.com/index.php/website-armour-a-practical-guide-to-protecting-your-website-from-customers-2011-04-20/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		</item>
		<item>
		<title>&#8220;My son&#8217;s website is absolutely wonderful&#8221;</title>
		<link>http://blog.softwarepromotions.com/index.php/my-sons-website-is-absolutely-wonderful-2011-03-31/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=my-sons-website-is-absolutely-wonderful</link>
		<comments>http://blog.softwarepromotions.com/index.php/my-sons-website-is-absolutely-wonderful-2011-03-31/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 11:33:55 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3309</guid>
		<description><![CDATA[We all like praise from our parents, but should you be looking at them to critique your website? Better still, ask a friend. Better still, ask a client or customer. Better still, ask a potential client or customer who didn&#8217;t buy what you sell. Best of all, look in your Analytics account. You&#8217;ll find plenty [...]
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Better still, ask a friend.

Better still, ask a client or customer.

Better still, ask a potential client or customer who didn't buy what you sel - http://blog.softwarepromotions.com/index.php/my-sons-website-is-absolutely-wonderful-2011-03-31/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		</item>
		<item>
		<title>Amazon&#8217;s navigation simplicity &#8211; only in the UK?</title>
		<link>http://blog.softwarepromotions.com/index.php/amazons-navigation-simplicity-only-in-the-uk-2011-03-29/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amazons-navigation-simplicity-only-in-the-uk</link>
		<comments>http://blog.softwarepromotions.com/index.php/amazons-navigation-simplicity-only-in-the-uk-2011-03-29/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 10:22:26 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3300</guid>
		<description><![CDATA[If you&#8217;ve ever heard me speak about website design, there&#8217;s a good chance you&#8217;ll have heard me mention Amazon. Among other things, their website is a great example of simplicity. At least superficially. I&#8217;ve always been impressed that despite an astonishingly large number of items for sale, their main navigation contains only 12 items: As [...]
<h2>Share and Enjoy</h2>


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I've always been impressed that despite an a - http://blog.softwarepromotions.com/index.php/amazons-navigation-simplicity-only-in-the-uk-2011-03-29/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<item>
		<title>Once an idito, always an idito</title>
		<link>http://blog.softwarepromotions.com/index.php/once-an-idito-always-an-idito-2011-03-22/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=once-an-idito-always-an-idito</link>
		<comments>http://blog.softwarepromotions.com/index.php/once-an-idito-always-an-idito-2011-03-22/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 10:06:54 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3280</guid>
		<description><![CDATA[You only get one chance to make a first impression. Get it wrong and you&#8217;ll never be able to completely shake it off. At best you&#8217;ll be the person who walked on stage with toilet paper stuck to his shoe who actually gave a good presentation. But year&#8217;s later you&#8217;ll still be remembered as the [...]
<h2>Share and Enjoy</h2>


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At best you'll be the person who walked on stage with toilet paper stuck to his shoe who actually gave a good presentation. But y - http://blog.softwarepromotions.com/index.php/once-an-idito-always-an-idito-2011-03-22/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Perfect Website Equilibrium (looking good isn&#8217;t enough)</title>
		<link>http://blog.softwarepromotions.com/index.php/perfect-website-equilibrium-looking-good-isnt-enough-2011-03-17/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=perfect-website-equilibrium-looking-good-isnt-enough</link>
		<comments>http://blog.softwarepromotions.com/index.php/perfect-website-equilibrium-looking-good-isnt-enough-2011-03-17/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 10:20:13 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3273</guid>
		<description><![CDATA[Finding the right company to design or radically overhaul a website is incredibly difficult. It shouldn&#8217;t be, but it somehow is. In theory you just need to find someone who can produce what you want for a reasonable price. But all too often you&#8217;ll find companies who don&#8217;t reply to emails, don&#8217;t read the brief [...]
<h2>Share and Enjoy</h2>


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In theory you just need to find someone who can produce what you want for a reasonable price. But all too often you'll - http://blog.softwarepromotions.com/index.php/perfect-website-equilibrium-looking-good-isnt-enough-2011-03-17/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Five mistakes your website is making</title>
		<link>http://blog.softwarepromotions.com/index.php/five-mistakes-your-website-is-making-2011-03-03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-mistakes-your-website-is-making</link>
		<comments>http://blog.softwarepromotions.com/index.php/five-mistakes-your-website-is-making-2011-03-03/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 09:43:57 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3239</guid>
		<description><![CDATA[Mistakes on your website result in lost sales and lost customers. Your website is making at least four out of five of these mistakes right now.
<h2>Share and Enjoy</h2>


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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Visiting your website = dating your company</title>
		<link>http://blog.softwarepromotions.com/index.php/visiting-your-website-dating-your-company-2011-02-15/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=visiting-your-website-dating-your-company</link>
		<comments>http://blog.softwarepromotions.com/index.php/visiting-your-website-dating-your-company-2011-02-15/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:15:58 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3195</guid>
		<description><![CDATA[Most of us are awful at dating. My first experiences usually involved my talking too much in a desperate attempt to hide my terror. In hindsight it may have been better to appear nervous than a yabbering lunatic. Many websites also say far too much or far too little on their main pages. With new visitors accounting for around 70-80% of your visitors, their first impression of your company is either 'silent-enigmatic' or 'manic-deranged'.
<h2>Share and Enjoy</h2>


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My first experiences usually involved my talking too much in a desperate attempt to hide my terror. In hindsight it may have been better to appear nervous than a yabbering lunatic. Many websites also say far too much or far too little on their main pages. With new visitors accounting for around 70-80% of your visitors, their first impression of your company is either 'silent-enigmatic' or 'manic-deranged'. - http://blog.softwarepromotions.com/index.php/visiting-your-website-dating-your-company-2011-02-15/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Five ways to distract your visitors</title>
		<link>http://blog.softwarepromotions.com/index.php/five-ways-to-distract-your-visitors-2011-02-08/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-ways-to-distract-your-visitors</link>
		<comments>http://blog.softwarepromotions.com/index.php/five-ways-to-distract-your-visitors-2011-02-08/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 11:33:14 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3177</guid>
		<description><![CDATA[AdWords, SEO, press releases, social networking, time-limited discounts &#8211; all have the potential to pull in large volumes of targeted traffic to your website. Once they get there, here are five of my personal favourite ways to distract them. 1 &#8211; Interesting external links. Prominent testimonials are all fine and well, but if they&#8217;re linked [...]
<h2>Share and Enjoy</h2>


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Once they get there, here are five of my personal favourite ways to distract them.

1  - http://blog.softwarepromotions.com/index.php/five-ways-to-distract-your-visitors-2011-02-08/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The curious incident of the under-performing website</title>
		<link>http://blog.softwarepromotions.com/index.php/the-curious-incident-of-the-under-performing-website-2011-02-03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-curious-incident-of-the-under-performing-website</link>
		<comments>http://blog.softwarepromotions.com/index.php/the-curious-incident-of-the-under-performing-website-2011-02-03/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 09:15:37 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3162</guid>
		<description><![CDATA[I don't know what baffles me more - those who don't try to find which pages lose most of their visitors or those who accept their exit and bounce rates. Optimising a web page tends to follow the law of diminishing returns. The flip side of this is that your initial actions have the potential to produce great results.

<h2>Share and Enjoy</h2>


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 - http://blog.softwarepromotions.com/index.php/the-curious-incident-of-the-under-performing-website-2011-02-03/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes but can I trust you?</title>
		<link>http://blog.softwarepromotions.com/index.php/yes-but-can-i-trust-you-2011-02-01/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yes-but-can-i-trust-you</link>
		<comments>http://blog.softwarepromotions.com/index.php/yes-but-can-i-trust-you-2011-02-01/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 10:31:57 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3156</guid>
		<description><![CDATA[You probably know the feeling. You like the product and would like to buy it, but don&#8217;t know whether you should trust the company behind the website. If I order a product online and it never arrives, I can email the company and try to call them. But what if they simply don&#8217;t reply? There&#8217;s [...]
<h2>Share and Enjoy</h2>


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If I order a product online and it never arrives, I can email the company and try to call them. B - http://blog.softwarepromotions.com/index.php/yes-but-can-i-trust-you-2011-02-01/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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		<title>How do you compete with free? Quickly!</title>
		<link>http://blog.softwarepromotions.com/index.php/how-do-you-compete-with-free-quickly-2011-01-13/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-do-you-compete-with-free-quickly</link>
		<comments>http://blog.softwarepromotions.com/index.php/how-do-you-compete-with-free-quickly-2011-01-13/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 08:16:08 +0000</pubDate>
		<dc:creator>Dave Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://blog.softwarepromotions.com/?p=3110</guid>
		<description><![CDATA[Napster and Spotify have an uphill battle because of their competition. They compete with your radio, your MP3 collection, your CDs, your dusty record collection, internet radio, illegal downloads, the music collection of your friends, apathy and more. So how do they persuade people to part with their cash? They do it quickly. Their website [...]
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They compete with your radio, your MP3 collection, your CDs, your dusty record collection, internet radio, illegal downloads, the music collection of your friends, apathy and  - http://blog.softwarepromotions.com/index.php/how-do-you-compete-with-free-quickly-2011-01-13/" title="Email this" target="_blank" rel="nofollow">Email</a> &bull; <a href="http://blog.softwarepromotions.com/index.php/feed/rss/" title="Subscribe to RSS" target="_blank" rel="nofollow">RSS</a>
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