We’re all busy and we’re all overloaded. So get to the point.

What can you do for me? What solution do you sell?

I know what my company sells. We sell money at a lower price.

You pay me $1,000 and I generate $1,500 in sales.

I sell expertise that generates cash. I sell sales.

What do you have for me?

Perhaps you sell time – that’s great.

Perhaps you sell efficiency. Or professionalism.

What do I want? And do I know you sell it?

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