Google AdWords
The following may sound familiar.
My friend, Dr Buzz McHewan, one day came to me with an idea. I was more than a little sceptical, but four years later Buzz runs one of the world’s most successful X companies in the world….
Most likely the website you read this has an incredibly long home page, with plenty of bordered boxes, bonuses and highlighting. There’ll be lots of text, little by the way of information, and your mouse wheel will have a lot of scrolling before you finally find the price.
The other thing that these sites have in common are testimonials that decrease credibility:
Stupid #1: Who sends in a photograph with a testimonial?
Stupid #2: The testimonial looks a little over-optimised for the search engines.
Stupid #3: In the unlikely event that the testimonial is actually genuine, why anonymise it?
I’m a firm believer that a client saying something nice about our company carries more weight than anything I could possibly say. Which is why we sprinkle them throughout our website.
And I know testimonials work. Clients and companies we worked with in the past let us know whenever someone asks about our company. And we see how many of them sign up for our services.
Sometimes a potential customer just needs a little nudge to help them decide.
I prefer the testimonials with made up names. A new (Chinese) micro ISV I looked at recently had Master Lovejoy and Dan Yoda as satisfied customers.