Google AdWords
In days gone by, it was considered good business practice to treat your customers well. They were handled promptly, courteously and with genuine respect.
Thank goodness those days over.
Today’s customers are disposable. As soon as their credit card details have been processed we can cut them off, forget about them, and ignore them when they need our help.
Why? Volume. There are a more people out there with credit cards than ever before. Even if we sell to hundreds or thousands of people a day, do you know how many more are out there?
308 million in the US and 61 million in the UK alone. So who cares? Greet them with a smile, process their payment and push them out of the door as quickly as possible.
And the icing on the cake? Most people won’t even be surprised.
We all have our horror stories of terrible customer service. I still rate Barclays Bank as the worst service provider in the world, but there’s no shortage of contenders out there. And the people who complain? The world is full of them. Their voices will be lost in the crowd.
Embrace the concept of the disposable customer. Pursue, process then abandon them.
Ah, but we like the concept of the repeat customer. Many of our customers have come back 4 or 5 times to purchase again and nearly all of them recommend us because of our customer service. Call ‘customer service’ a marketing strategy and then you will feel more comfortable with it. You can even put it into your marketing budget so it is a more palatable expense.
Dave,
I could not disagree more with you Dave. Repeat customer\’s make up about 33% of our software sales and the user community would quickly \"dispose of us\" if we did not value our relationship with them. I am not sure in what context your post was written. Perhaps in the context of someone that has never actually been in the shareware business or actually ever sold a product to someone that actually can choose between publishers.
This post also sheds light as to your own orientation to the publishers that may want to engage your services. Are we disposable too? I guess if we come back for additional services at a later time then you can dispose of us twince.
If I were you, I\’d rethink your stratgey here becuase I think you have it backwards. It is us, the product and service providers that are disposable and it is up to us to compete for new and repeat business in terms of quality and service.
Those that adopt your doctrine may find that thier ecommerce provider (RegNow, or others…) will dospose of them if too many customers demand a refund becuase of poor service or abondonment.
I am disapointed in you Dave. Listen to yourself:
\"…In days gone by, it was considered good business practice to treat your customers well. They were handled promptly, courteously and with genuine respect.
Thank goodness those days over.\"
Talk about the blind leading the blind.
Hi, I can’t respond to you directly, as you didn’t provide a name.
But I’m guessing (?) that you may be from the US?
The post was ironic. It absolutely was not meant seriously! Please re-read it and see if it doesn’t seem a little over the top?
It was not meant to be a serious comment.
ROFL!
http://en.wikipedia.org/wiki/Irony