Our company uses MessageLabs for spam filtering, and as a result, I get a lot less “special offers” by email than in the past.

That being said, I’m currently being bombarded by discounts and offers; yet these are legitimate offers from companies I have purchased from in the past.

This is the first recession where the internet has played a significant part, and many online retailers and services are taking advantage of the “new media” to send targeted offers and discounts to their customers.

Are they working? Not so much for me personally, as I’m not an easy sell – though some may describe me as cheap and cynical.

If I don’t want something, I won’t be tempted by a lower price. But if your offer is something that has already interested me, or your offer convinces me that your product or service is something that I really need, a mailing with a significant discount will tempt me.

‘Tis the economic season to be seen and be sold.

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