Gmail is down and has been for some time. I’m glad our business doesn’t rely on it.

And I’m waiting for the inevitable eruption of fury.

Personally, I’m a firm believer in the idea that you get what you pay for.

So users of Gmail should have no cause for complaint. They’re using a free service with all the caveats that go with it.

But will users of the service see it that way? Probably not.

If a software company offers a free version of their software, they still need to ensure quality control, and they still need to maintain a basic level of support.

Failure to do so may result in angry users, damage to the company’s reputation and even lost sales for the company’s commercial offerings.

And if a service offers free advice, they need to ensure that it is as reliable as their paid-for words of wisdom.

Here’s my free advice for the day. Be careful what you put out there for free; be it software or information.

Good reputations take years of hard work to grow, yet can be undone with nothing more than a throwaway comment or a line of damaging code.

Be careful.


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