The main advantage to my being stranded by volcanic ash – Around the World in 14 Days – was the fact that I came home with an iPad.

When I first heard about the device I dismissed it as a gimmick. As a PC user with a BlackBerry in my pocket, I always felt that the iPhone was little more than a well designed toy, and the iPad was simply a bigger version, without the ability to make phone calls.

I was right about the iPhone, but wrong about the iPad. The iPad isn’t a bigger iPhone. The iPhone is simply a smaller iPad.

I don’t believe that the iPad will revolutionise how we interact with the web and our data. But I do believe that it’s the biggest evolutionary step in the history of the PC since the invention of the mouse.

As usual, Google have spotted the opportunity. And as usual they have silently added the ability to directly target iPad users from within the AdWords system.

Yet before setting up your first iPad campaign, you might want to consider how the device works.

For instance without installing a means of synchronising my bookmarks, I can click an ad on my iPad, but won’t be able to store the URL on my desktop. But a special offer combined with the ability to send it by email might work well.

And a little ingenuity might even work out a means of re-establishing the link between my iPad and desktop PC so that you can track whether or not I purchase.

Opportunities are there for the taking, but only for the wise.

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