Google AdWords
On April 10th 2009 we wrote a blog entry entitled New AdWords Ads Increasingly Getting Stuck in the ‘Under Review’ Black Hole:
“It seems like every new ad I create takes longer and longer to actually begin running.
Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of ‘under review’ or ‘Active’, but in either case the ads exist in a state of limbo, unable to accrue impressions or clicks.”
The entry has 45 comments, almost all of which are in full agreement with the post. Some of the people commenting have since closed their accounts and gone elsewhere.
On July 6th 2009 we wrote another post – Fed up with Adwords ads pending review? Make your voice heard! with 13 more comments.
My open question to Google:
What are you waiting for?
Your advertisers are getting frustrated.
Your “reach the world instantly” idea is becoming laughable.
Resellers of your services (such as ourselves) are having to find workarounds and hacks to work with your system.
The machine is broken. Please fix it.
I have seen ad activation times increase over the last few months, but it\’s usually within a few minutes, sometimes a little bit longer.
However, I recently added a new customer and all the ads were showing up as waiting for approval. What had actually happened is that the entire account was under review. In that case I had to call in and get the review fast tracked – after nearly 18 hours of waiting.
It would help to understand the review process a little better… I want my customers to get maximum exposure and that means consistent & fast ad approvals.