My Google AdWords MCC account allows me to access all of our client’s accounts without using separate login details for each.

It’s very useful, despite having a stupid name. MCC stands for My Client Centre, so ‘my MCC account’ means ‘my my client centre account’.

Anyway Google are in the process of updating their my client centre (I told you it was a stupid name), and when I choose the Budget tab, I can see each client’s budget, and a link to View daily budget recommendations:

A quick link on the link, and I get the following:

However:

- I didn’t get an email.
- I haven’t accessed and approved the suggestions.
- I haven’t accessed and disapproved the suggestions.
- The suggestions should be as applicable as they ever were.
- It’s 2010.

These are small points, but whether you’re spending single figures or tens of thousands a day on Google AdWords, you need to be able to trust the system.

If I log into my online banking and am greeted with “Welcome back Jeremiah”, I will most definitely start to worry whether my money is safe.

Al Harberg of DP Directory once noted that when he finds his meal tray on a plane dirty and stained, he wonders what else might be neglected by the airline.

Dirty trays don’t encourage airline passengers to eat. They’re too distracted wondering whether the engine is supposed to make that noise.