Ten years ago Microsoft were indestructible. Google were operating out of a garage, and Apple were getting ready to release their first iBook. It was a very different world.

Today, the once-mighty Microsoft are facing serious threats from major competition. And while I don’t believe that the demise of Microsoft is going to happen any time soon, I do believe that they have been guilty of focusing all of their efforts on a very clear and unwavering set of goals.

Their online applications and services are basic and riddled with issues, their release schedules have become increasingly dynamic, and AdCenter sometimes looks and feels more like a proof of concept than a rival to Google AdWords.

It’s too easy for a successful business to rest on their laurels, and while unfaltering focus and determination can be a great strength in the short term, in the long term it leads to myopia.

Much has changed in the past two years alone, so starting the next decade with open eyes and an open mind could be very good for business.

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