Google AdWords
It starts with a good idea. You bounce it off people, and the good idea becomes a great product or service. Now you need to sell it.
If the main sales channel for your product is the web, you need to do everything possible to make sure that your website is as slick, effective and functional as possible.
Yet I am permanently amazed by how many companies place a shockingly low importance on their website design.
If the initial impression created by your website is a poor one, it will only take your visitors seconds to leave your site. Probably before they even realise that you’re selling what they’re looking for.
If the language you speak confuses your visitors, they may never know just how perfect a fit your product is for their needs.
There are thousands of ways that a website can get it wrong – and getting it wrong results in lost sales.
The good news, however, is that a few minor alterations can often have a significant impact on how your website performs. And I’m not talking about improving abstract metrics. Small changes can often have a major impact on sales.
And the great news is that SoftwarePromotions and NotePage, Inc. are once again joining forces for our second Website Critique Webinar.
On Tuesday June 23rd at 5:00 PM UK time (12:00 Eastern, 11:00 Central), Sharon Housley and myself will once again be hosting our Live Website Critique, where we combine our 25 years of experience to dissect, criticise and sometimes rip apart a website’s appearance and setup.
If you’d like to submit your website for appraisal, please submit the URL when you signup. But if you’d prefer to come along for the ride, to pick up some good pointers and ideas without being under the spotlight, you’re very welcome to do so.
Space is limited so please register for the Webinar as soon as possible.
We hope you can join us on the 23rd.
