The BBC are reporting that Apple has been showing off some of the 100 new features to be included in the iPhone operating system later this year:

“The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties.”

Interesting. Adware was so unpopular that a whole mini industry developed to fight it, and in fact is still thriving today.

So why re-introduce the square wheel?

“Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.”

And this is innovation?

Prediction: the iWorshippers will love it anyway.

Apple reveals new iPhone features

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