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	<title>Comments on: Is your CAPTCHA costing you sales?</title>
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	<description>Software marketing - Google AdWords - news blog</description>
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		<title>By: Marcus Tettmar</title>
		<link>http://blog.softwarepromotions.com/index.php/is-your-captcha-costing-you-sales-2009-08-10/comment-page-1/#comment-588</link>
		<dc:creator>Marcus Tettmar</dc:creator>
		<pubDate>Mon, 10 Aug 2009 14:46:58 +0000</pubDate>
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		<description>And I wonder how many sales are lost due to valid queries being lost among thousands of spam messages as a result of NOT having CAPTCHA ... I know that we were certainly overwhelmed by spam before we added CAPTCHA to our enquiry forms.</description>
		<content:encoded><![CDATA[<p>And I wonder how many sales are lost due to valid queries being lost among thousands of spam messages as a result of NOT having CAPTCHA &#8230; I know that we were certainly overwhelmed by spam before we added CAPTCHA to our enquiry forms.</p>
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		<title>By: Dave Collins</title>
		<link>http://blog.softwarepromotions.com/index.php/is-your-captcha-costing-you-sales-2009-08-10/comment-page-1/#comment-587</link>
		<dc:creator>Dave Collins</dc:creator>
		<pubDate>Mon, 10 Aug 2009 14:07:25 +0000</pubDate>
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		<description>No, I&#039;m saying that I don&#039;t believe these &quot;lost conversions&quot; were likely from the start.</description>
		<content:encoded><![CDATA[<p>No, I&#8217;m saying that I don&#8217;t believe these &#8220;lost conversions&#8221; were likely from the start.</p>
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		<title>By: GBGames</title>
		<link>http://blog.softwarepromotions.com/index.php/is-your-captcha-costing-you-sales-2009-08-10/comment-page-1/#comment-586</link>
		<dc:creator>GBGames</dc:creator>
		<pubDate>Mon, 10 Aug 2009 13:36:13 +0000</pubDate>
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		<description>To be fair, some CAPTCHAs are not easy to read. I&#039;ve encountered more than a few in which a letter could potentially be an I, an L, or a 7, and I didn&#039;t know which. I have also seen some that have letters clipped along the edge of the image. Luckily some allow you to load a new one, and eventually one is easier to read. 

But if it is too frustrating, and I decide it is not worth my time, are you saying that I would be in the minority of people? I would imagine that online behavior is a bit different from in-store behavior. In the store, people are ready to buy, and it&#039;s more of a hassle to get out of the store by not paying than to pull out the card. Online, it&#039;s easy to click the X button on the window or tab in which the store exists for them. 

Are you saying that 3.2% is insignificant enough to ignore due to the benefits that CAPTCHA  provides?</description>
		<content:encoded><![CDATA[<p>To be fair, some CAPTCHAs are not easy to read. I&#8217;ve encountered more than a few in which a letter could potentially be an I, an L, or a 7, and I didn&#8217;t know which. I have also seen some that have letters clipped along the edge of the image. Luckily some allow you to load a new one, and eventually one is easier to read. </p>
<p>But if it is too frustrating, and I decide it is not worth my time, are you saying that I would be in the minority of people? I would imagine that online behavior is a bit different from in-store behavior. In the store, people are ready to buy, and it&#8217;s more of a hassle to get out of the store by not paying than to pull out the card. Online, it&#8217;s easy to click the X button on the window or tab in which the store exists for them. </p>
<p>Are you saying that 3.2% is insignificant enough to ignore due to the benefits that CAPTCHA  provides?</p>
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