Google AdWords
Microsoft’s Kumo should be launched any day now – in fact I’m expecting it to go live either today or tomorrow.
The question is whether or not it will succeed?
There’s no doubt that Microsoft have the means, muscle and motivation to give Google a run for their money, but are they about to do so? Or are we going to see little more than a fancy Windows Live?
Time will tell.
Andy Beal notes that Google’s strength can also be its Achilles heel:
“Attack the herd mentality. Suggest that we’re not getting the very best search experience. Cause doubt to creep into our minds.
Microsoft doesn’t need to convince us that it has the best search solution. It merely needs to sow the seed of doubt in our minds as to whether Google really is the best.”
I suspect that Google are waiting with baited breath. And I suspect that you’re not.
You’re right, I’m not.
I think we’re all getting weary/wary of these ‘Google Killers’.
That this one is from Microsoft doesn’t particularly mean much.
Could be interesting although momentum is hard to beat. Yahoo’s various services are *still* used by many, but I don’t know anyone (offhand) who uses it.