I hate mac commercials and love them at the same time. They are funny and what not but they use little twists in words to make computer illiterate people think macs are what they need to get.

for example,
“Yes, a Mac is 100 percent safe from viruses designed to attack PCs.”
What about ones designed for Macs?
There are plenty just search google. The only reason you will usually find ones for windows users is because the majority of computers are windows based, so hackers design their viruses to attack the majority.

I originally converted to Mac because of its low-level BSD kernel, as it was yet another flavor of *nix, and I could develop software on it as such. But over time, using the more popular apps, it does seem more stable, and less troublesome, than the PC which my wife still uses. I have often considered getting her a Mac simply because I’m tired of being the IT support guy when the printer driver malfunctions, or something gets messed up because of a virus, or something gets disabled because she didn’t read the antivirus warning clearly before reacting to it and so on, and so on.

If it was nothing but marketing, the romance would wear off shortly after the purchase, and your next computer would NOT be a Mac. But that’s not what I see happening.

But I must disagree with you on one thing. I’m not attracted to people willing to spend money on non-essentials. Our clients, yourself included, make awesome software. People only need try it to see that it is well and truly essential

Having said all that, as a software marketing person, you should be particularly attracted to people who seem willing to spend money on non-essentials! :-;

It’s taken from a talk I gave at SIC. From my perspective, I think that most users don’t need a Mac; they want one. There’s nothing wrong with that. I have a nicer car than I need, more space in my home than I need, and eat more food than I need.

But I find it intriguing that many Mac owners justify their want as a need. I think it all boils down to exceptionally good marketing by Apple. Any company that can turn users into evangelists are to be admired… at least by me. After all, when’s the last time you heard a PC user anywhere near as passionate about their hardware? Full credit to Apple.

BTW: we are doing Mac editions of our software and have seen the percentage of Mac profits increase over the years, from 4% (5 years ago) to 15% (last month).

I often wonder how the numbers would look if you took out all the corporate pcs which will never have anything installed on them besides Office and a web browser.

Certainly from our perspective deciding which platform to target is not as straight forward a decision as it was five or six years ago.