“An often overlooked fact is that there is no such thing as a “standard” recession; each have demonstrated individual characteristics and patterns. One thing, however, is certain. The recession will be bad for most businesses.

Yet some will not only maintain their existing levels of growth and sales, but will actually prosper despite the economic climate.

So what sets these firms apart from their less-fortunate siblings? One factor is their marketing strategies, capabilities and budgets.”

Marketing during a recession

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