Google AdWords
Regular readers of this blog will know how often we talk about, and link to, Matt Cutts. But unless you’re as obsessive about the world of SEO as we are, you may not be sure exactly who he is, where he works (well, Google – but it’s a big company!) and what he does. Thanks to an interview over at John Battelle’s blog, all your questions can now be answered!
It’s an interesting interview, because Cutts appears to be focusing on the human aspect of search, rather than the algorithms. He emphasizes the fact that all hyperlinks are created by people, and says that he wishes that there could be more human input into search at Google – but admits that it would open the system up to even more abuse.
Yet again, Cutts also stresses the fact that Google does not approve of selling links purely to boost rankings:
“I’ve said this before in a few places, but I’m happy to clarify. Google does consider it a violation of our quality guidelines to sell links that affect search engines.”
No doubt there, in other words.
Finally, he mentions a new and wonderful meta tag, and over at his own blog, he’s been kind enough to provide readers with this example.
Go on – you know you want to try it!
A Brief Interview with Google’s Matt Cutts
