Google AdWords
An article on TechCrunch reveals that Microsoft users are significantly more likely to click on online ads than other users.
The article suggests that Internet Explorer users are 40% more likely to click on an ad than Firefox users, 50% more likely than Apple Safari users, and 80% more likely than Chrome users. (Note that this is from a sample of over 130 million impressions.)
The question is why?
Are IE users more gullible? Do they not realise that they are clicking on ads? Or are they genuinely more attentive and tuned-in?
Going on from this, if IE users click more, does that make them more valuable or less?
Web behavioural analysis used to be about finding the data. On today’s data-bloated web, new skills are required – data filtration and selection.
The only way to avoid drowning in data is to develop instinctive quality control.
Are Microsoft Users More Gullible When It Comes To Online Advertising?
