Google AdWords
One of our clients surprised me a few days ago by sending me a LinkedIn recommendation without warning:
“For more than 10 years Dave has provided my company with excellent services in SEO, SEM and online software marketing & sales consultations.”
October 11, 2009
Dirk Paessler, Founder and CEO, Paessler AG
Like most people reading this, I’ve dipped my toes into LinkedIn a little over the years, but never really found it to be worthwhile.
Let’s think about that for a moment.
I played around with a system for an hour or two, then waited to see what it would do for me. Aside from an occasional new contact, nothing much happened, so I gave up on it.
Thankfully I never applied the same principle to the development of our company. Or I’d still be sending SPAM newsletters today. (Did I just say that?)
When I approved the testimonial from Dirk Paessler, LinkedIn gave me the opportunity to ask other connections for recommendations. I chose a few of them, and the testimonials have now started to roll in.
Aside from being a pleasant boost to my ego, something interesting has happened.
Three companies have requested price quotes for our Google AdWords management services, none of whom had ever heard of me before finding me on LinkedIn.
Lessons to be learnt:
1) Dipping your toes in does not constitute an appraisal.
2) Personal and quantifiable recommendations are a powerful catalyst.
3) Permanently writing-off an idea, product or service can be bad for business.
None of the above are earth shattering. But sometimes it’s a good idea to revisit the obvious.
