Google AdWords
I’ve recently noticed a frustrating AdWords trend.
It seems like every new ad I create takes longer and longer to actually begin running.
Depending on the client, and which AdWords GUI format they’re using, the new ads assume the label of ‘under review’ or ‘Active’, but in either case the ads exist in a state of limbo, unable to accrue impressions or clicks.
Now I understand that there are millions of new AdWords ads submitted everyday, and each one must be reviewed and approved before running, so I don’t expect immediate action. It used to be, however, that new ads would be up & running within a day or two max, after being initially submitted. Lately I’ve had ads that were still waiting to be reviewed a week after I first created and posted them.
I’ve called Google support several times about this issue and it might just be me, but with each new call the reps seem to be getting more and more aggravated about my bringing this issue to their attention.
The most recent Google support person I spoke with told me that it can take up to “48 business hours” for new ads to be reviewed and approved.
48 business hours? What does that mean? Is that six 8-hour business days? It wasn’t until after I got off the phone with the Google rep that I thought about precisely what she had said, so I’m left to wonder.
In any event, there is no doubt that I’ve seen a consistent trend recently of new ads requiring more and more time before they begin running.
My only guess is that with the recent layoffs at Google, numbering in either the hundreds or thousands depending on who you believe, there are fewer Googlers reviewing ads which has lead to the greatly increased approval times.
Regardless of the reason, it’s getting very frustrating.
Has anyone else experienced similar frustrations?
Two days have passed my ads are not still under heading “Review Pending”. I searched the reason for it and got you all people response. This is really a big matter of concern. I also got something interesting at google forum commented by Tom Hale ” I have lost some temporary faith in the AdWords trouble shooting tools and the availability of human trouble shooting from inside Google. The former seem to be technical issues arising out of some new “things” being instituted by Google. The latter seems to be related to Google’s changing outlook towards service and low volume advertisers. Which is of course a very subjective opinion on my part.” Check out at this link http://www.google.com/support/forum/p/AdWords/thread?tid=2be9f16333be936b&hl=en
Two days have passed my ads are not still under heading \"Review Pending\". I searched the reason for it and got you all people response. This is really a big matter of concern. I also got something interesting at google forum commented by Tom Hale \" I have lost some temporary faith in the AdWords trouble shooting tools and the availability of human trouble shooting from inside Google. The former seem to be technical issues arising out of some new \"things\" being instituted by Google. The latter seems to be related to Google\’s changing outlook towards service and low volume advertisers. Which is of course a very subjective opinion on my part.\" Check out at this link http://www.google.com/support/forum/p/AdWords/thread?tid=2be9f16333be936b&hl=en
I submitted 10 ads 20 days ago, only 3 of them were changed to Active status. The rest ads have been stuck in the Under Review state. I’m going to change the budget to $100/day. Let’s see what happen
Looks to me like Google don’t want our money, so I have started testing alternative networks, be good to hear what other networks people get good results on.
Thank you very much for this discussion. I have been going through all of the same problems, and was taking it personally. Given Google’s scale and scope, and track record of success, the ongoing dysfunction of their customer service is astounding. It’s actually nice to know that there’s a nail in one of their tires. I loved the comment about Google being /Under Review/. Lightened up my day. Sun’s out, I’m going outside. Was buy Google, now bye Google.
I agree with the earlier posts–this is very frustrating.
I’m curious if people have experienced the same delay after pausing or requesting their ads stop running? Hopefully not because this end of the waiting game, I can handle, but if this also happens while trying to stop my ad, then this will be my first and last ad.
My ad is under review from last 2 weeks
My ads have been stuck in “pending review” for over 2 weeks now. This is ridiculous. Apparently, Google doesn’t want or need my money.
@Loudon: Unfortunately, I think we’re a small nail in a very big tire.
Looks like I’m in the same boat as everybody else here, and while it hasn’t been as long as some other people, I have no reasonable expectation that these ads will run before their cutoff date (20 days from now).
@Jimmy: Did it work when you raised the budget to $100 p/day or are you still waiting?
I created a Google AdWords campaign for an advertising client. After a week, I emailed Google to ask why it was not running, and was told it was under review. Each week I inquired. After three weeks, I created a second campaign as a separate account. A week later the first account was denied. I was not told the reason other than it violated the terms. This campaign was just a normal campaign to a lawyer’s website. I have a campaign for another lawyer that has been running for a year with no problems. This is so strange. I am still waiting on the second account.
You are correct Michael, Google is taking more time to approve Adword ads. Its more than 3 business days and my Ads is still under review. Frustrating!!!!!!