You may have noticed a new AdWords feature within your campaign level settings which could be interesting.

Under the section for Networks, devices and extensions there is a new section for ad extensions. You can now show four additional sub-links from your domain within one single AdWords ad.

This might sound familiar to the results displayed by some sites organic search results. For example, if you search for Adobe (in the US), the first organic result is Adobe.com, which also contains a number of additional sub-links.

Here’s the new feature from within the campaign settings:

So far I have not seen widespread use of this new feature. In fact I’ve only seen one ad that is using it:

It does appear to draw more attention to the ad. Watch this space.

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