Comments on: New AdWords interface – bad news for most advertisers

By: Jim E.

Jim E. — Sat, 06 Jun 2009 13:23:17 +0000

For those who say the new system runs “faster” I must be missing something. It doesn’t make any difference I I access from home on my wireless internet or from work on a fast dsl, the speed STINKS! Just because part of the page loads means nothing. You still end up waiting for the individual parts to load. VERY SLOW.

I agree that the width is a problem too. The reason I got a wide screen is I did not want to scroll left to right. Leave it up to Google to tell me that now I need an 80 inch screen to use their admin.

By: David Baum

David Baum — Wed, 27 May 2009 16:15:17 +0000

I think to solve all these problems instead of trying to edit through the AdWords interface users should download the AdWords editor: http://www.google.com/intl/en/adwordseditor/, where problems with bandwidth, screen size and the like vanish.

By: David Carley

David Carley — Mon, 18 May 2009 15:48:23 +0000

Totally agree with the guys mentioning bandwidth, anyone who lives in rural spots in the UK are going to really struggle with this beast, it brought my computer to a staggering halt again this morning.

Also the lack of the drop down: ‘prefill all my keywords’ button is a real pain; I have contacted a member of the AdWords team about this and am eagerly awaiting a reply.

By: Scott Randolph

Scott Randolph — Fri, 15 May 2009 13:12:56 +0000

I find myself switching back and forth a lot – mainly because to see the stats, there is way too much scrolling involved in the new interface. It is a bit faster to work in though.

Frankly – I’ve become unimpressed with the whole system and am trying to encourage clients to spend their money elsewhere – as long as we can find positive ROI’s.

By: Jerry Nordstrom

Jerry Nordstrom — Thu, 14 May 2009 15:18:49 +0000

The benefits do not outweigh the overly complex new interface.
Terminology is poor – “eligible” what’s that?
Cost per Many conversions – where’s the full description on this and other new stats?
Interface is slow – 5-10 seconds for every change on the page.
25 seconds to load MCC
Huge – 24″ HD LCD can’t displaythe entire page!
Ajax… I’m still not a big fan, yet.
What’s with the Christmas color theme?

Yes, I do like some of the graphing, but I would rather a complete shift in how analytics and management work together. Either I am managing campaigns, or doing analysis. Providing tools to partly do both in the new interface can promote a fragmented work process. Overlay the interface with full analytics capability, or keep it as simple as possible and let us do the analysis in Analytics, make our notes and then execute the changes within Adwords or AE.

The good news is that with such a steep learning curve and visually complex interface this will certainly eliminate or deter most new users of Adwords.

By: Emma

Emma — Thu, 14 May 2009 15:01:03 +0000

I disagree with most- although it was incredibly buggy for me at the outset, it seems to have improved quickly. I utilize a large screen so, while I agree that Design 101 mandates a flex horizontal size, I haven’t experienced this problem.

Now, to play devil’s advocate to my own argument: I do agree that the removal of the next/ previous links is a major loss. Also, the loss of the “search” box which I utilized heavily when locating keywords that were in multiple day targeted accounts I wanted to remove is a huge loss for me.

I did give my input in the space provided however and hope that Google will take it into consideration.

By: Bryan

Bryan — Thu, 14 May 2009 14:59:05 +0000

I hate it, it might be all nice an fast in the rest of the world, but here in South Africa it takes forever to load. When you sitting showing a customer his campaign it does not look good when he has to wait. It also has a lot of bugs and they seem to have taken out the cool features like “Edit Keywords”. There is also the question of editing multiple keywords… no more “increase all to minimum”.

I say Google has rushed this and has not taken into consideration countries with low bandwidth. If we can continue switching between the two then fine, but I am really dreading being stuck waiting for the fancy pictures to load.

By: Steve Kirstein

Steve Kirstein — Thu, 14 May 2009 14:52:34 +0000

It’s never enough. We always want a bigger one.

By: Zoe Piper

Zoe Piper — Thu, 14 May 2009 14:49:16 +0000

Eurgh, I don’t like the new interface. The whole side-scrolling thing is just annoying – also if you have lots of rows the data section of the page scrolls while the sidebar, header etc stays still. Everything either scrolls or is clickable, you can’t rest your mouse anywhere without performing an action.

I know it’s quicker to get to various adgroups etc but like you said there are still loads of bugs in the interface causing it to crash too often. All that data = confusion. I’m not looking forward to the new interface being rolled out everywhere

By: Dave Collins

Dave Collins — Thu, 14 May 2009 12:30:55 +0000

I already have a 22 inch widescreen – it’s not enough!

By: Alwin Hoogerdijk

Alwin Hoogerdijk — Thu, 14 May 2009 12:17:14 +0000

My biggest annoyances are the removal of the Next / Previous links on ad group pages and the missing “Edit Keywords” box.

I also ran into the “it’s huge” problem on my MacBook. Tip: just get one of those 24 inch LED Cinema Displays

My first impressions on the new UI:
http://www.alwinhoogerdijk.com/2009/04/26/new-adwords-interface-beta-first-impressions/

By: Armel Asselin

Armel Asselin — Thu, 14 May 2009 12:02:00 +0000

hi,

rather ok with your analysis, regarding the witdth of the pages, it seems to be more a bug than a feature: when i start the new interface on my 1280 px wide screen, everything seems ok, then acting on some button unexpectedly makes Google think my screen is much wider and thus scroll… bug.

Armel