Amazon are an interesting beast, and in many ways serve as an ideal example of how to do almost everything in just the right way.

Their website’s functionality is excellent, with an obvious leaning towards practicality over beauty.

Their Prime system is sheer genius – and means that I not only spend far more money with them each year, but that they are also my first port of call when looking to buy online.

Yet two of their recent press releases have revealed some interesting trends: That the Kindle format has overtaken the hardcover format, and that the past year has seen an impressive $1 billion of Amazon products ordered through a mobile device. Presumably more than one…

“The leading mobile commerce device today is the smartphone, but we’re excited by the potential of the new category of wireless tablet computers. Over time, tablet computers could become a meaningful additional driver for our business.”

Some believe that we have become slaves to our mobile devices. Personally I consider mine liberating. Yet irrespective of your opinion, the mobile revolution is underway. Isn’t it time your businesses started to tap into it?