Comments on: Think small, stay small http://blog.softwarepromotions.com/index.php/think-small-stay-small-2009-06-17/?utm_source=rss&utm_medium=rss&utm_campaign=think-small-stay-small Software marketing - Google AdWords - news blog Wed, 25 Jan 2012 23:09:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rich Brady http://blog.softwarepromotions.com/index.php/think-small-stay-small-2009-06-17/comment-page-1/#comment-488 Rich Brady Wed, 17 Jun 2009 14:02:09 +0000 http://blog.softwarepromotions.com/?p=1673#comment-488 I think the problem here is there's no such things a "local business" anymore. The introduction of the internet has thrown relatively small & family business into the view of millions of potention customers. Unfortunately, it also means that you are completing with so many more companies too. Many of my clients, initially, don't see the need to put weights and measures in against there ecommerce products. Why? Becasue "We're only going to ship to the UK". Rubbish, if you sell online, unless your product is so massive you need a shipping container to move it, you should be prepared to sell internationally. Your competitors will be doing it, I guarantee it. You absolute right Dave, money spent in the right place at the right time will prove invaluable... I think the problem here is there’s no such things a “local business” anymore.

The introduction of the internet has thrown relatively small & family business into the view of millions of potention customers. Unfortunately, it also means that you are completing with so many more companies too.

Many of my clients, initially, don’t see the need to put weights and measures in against there ecommerce products. Why? Becasue “We’re only going to ship to the UK”. Rubbish, if you sell online, unless your product is so massive you need a shipping container to move it, you should be prepared to sell internationally.

Your competitors will be doing it, I guarantee it.

You absolute right Dave, money spent in the right place at the right time will prove invaluable…

]]> By: Scott Kane http://blog.softwarepromotions.com/index.php/think-small-stay-small-2009-06-17/comment-page-1/#comment-487 Scott Kane Wed, 17 Jun 2009 09:21:53 +0000 http://blog.softwarepromotions.com/?p=1673#comment-487 No argument from me on this. Have written a series of articles on my blog on what I termed "small think". You can see it in the pricing of software, the proclivity for developers to use US$29.99 or less as some kind of ceiling that can't be overcome is a case in point. I also experienced something similar when I offered voice overs to developers for their videos. The general consensus was it was worth $20 because some turkey with an electret condensor, a USB soundcard and a copy of FOS Audacity did them for that. The fact that real mic's, software, plug-in effects, mixers, sound proofing, broadband usage, cables and so on can't be fitted by folks working at that kind of rate doesn't enter into the logic. I won't even get stated on "experience". No argument from me on this. Have written a series of articles on my blog on what I termed “small think”. You can see it in the pricing of software, the proclivity for developers to use US$29.99 or less as some kind of ceiling that can’t be overcome is a case in point. I also experienced something similar when I offered voice overs to developers for their videos. The general consensus was it was worth $20 because some turkey with an electret condensor, a USB soundcard and a copy of FOS Audacity did them for that. The fact that real mic’s, software, plug-in effects, mixers, sound proofing, broadband usage, cables and so on can’t be fitted by folks working at that kind of rate doesn’t enter into the logic. I won’t even get stated on “experience”.

]]> By: Dave Collins http://blog.softwarepromotions.com/index.php/think-small-stay-small-2009-06-17/comment-page-1/#comment-485 Dave Collins Wed, 17 Jun 2009 09:19:47 +0000 http://blog.softwarepromotions.com/?p=1673#comment-485 Absolutely. That's why I advised against reckless spending. But killing what could be a great product by being cheap is tragic. Absolutely. That’s why I advised against reckless spending.

But killing what could be a great product by being cheap is tragic.

]]> By: Tony Edgecombe http://blog.softwarepromotions.com/index.php/think-small-stay-small-2009-06-17/comment-page-1/#comment-484 Tony Edgecombe Wed, 17 Jun 2009 08:54:28 +0000 http://blog.softwarepromotions.com/?p=1673#comment-484 It can work the other way as well, there are plenty of companies that have gone under because of wasteful spending. It can work the other way as well, there are plenty of companies that have gone under because of wasteful spending.

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