Rules, conventions and norms change with time. And finding modern norms to be tasteless or unacceptable epitomises getting older.

But how much room is there in business for swearing?

I recently returned from the European Software Conference, and at one point found myself talking to someone who had some interesting ideas. He struck me as intelligent, well-informed and articulate, and then he used the “f-word”. My estimation of him, his ideas and even his personality fell immediately.

Is this wrong? Is it possible that swearing is becoming the norm?

I spoke about this to two other people. One of them believed that a moderate level of swearing has become less offensive, and is nowadays used a means of emphasis. The other thought it unnecessary.

Five minutes of this person making a positive impression were instantly tainted by a two-syllable word. A word that served no real purpose other than highlighting their inability to express themselves.

Business is all about ideas and our ability to communicate them.

We wouldn’t consider swearing on our websites, so why would we do so in person?

But I am turning 40 next February. And modern “music” really is stretching the definition of the word.

So what the hell do I know?


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