Google AdWords
I suppose it had to happen. From the BBC News – Video screens hit paper magazines:
“The first video advert inside a print title has been published inside the American magazine Entertainment Weekly.
The small screen, built into a cardboard insert, contains an advert for Pepsi Max and trailers for US TV network, CBS.
There are also in-built speakers, so the viewer can hear the advert too.”
In an age where we’re finally waking up to the impact we have on the our planet, doesn’t this seem a little odd?
You could argue that no publicity is bad publicity, and that most people are likely to show the ad to many other people.
But ultimately this is a lot of non-degradable technology with an incredibly short lifespan.
Pepsi Max may damage more than your teeth.
