Google AdWords
Last year we redesigned our company’s main website to use a new logo, a new look and a completely different layout.
Unlike many companies redesigning their websites, our planning process began by taking a look at the data we already had – through analysing our server log files.
We then took this data and applied it to information gained both from clients and companies who decided not to use our services.
One of the most useful points that we learnt was that our name and reputation were critical factors. Some of our clients decided to try our services based on what they read about our company, and a few specifically recalled one item: “We have been working with software on the internet since 1997, and have had more than 400 clients in over 42 different countries. Many of them have been with us for several years.”
Of the companies who decided not to engage our services, a disturbing number mentioned needing more reassurance about who we are, and none of them recalled reading the very information that our clients mentioned.
As a result, our About Us page is the second item in the top nav, and is now in the top five most popular pages.
Has it affected the number of clients who sign up for our services?
Absolutely.
Steering your site visitors to the information they need is quick to implement, easy to apply and extremely lucrative.
What are you waiting for?
