Google AdWords
Question: How much time are your visitors spending on your website before leaving?
Answer: Probably a lot less than you realise.
The graphic below shows a typical trend for a product-based website, where the majority of the visitors leave within 10 seconds.
Even accounting for some random and off-target traffic, that should leave you less than happy.
In fact the graph clearly demonstrates what marketing people have been preaching for years. You have very little time to grab the attention of your website visitors.
Take a quick look at the following website home pages.
The key point is that a quick look is all that is required to instantly know what’s on offer.
I know. It’s not to easy to communicate what you do in 3-4 seconds.
Those example sites are just lucky.
How does your website match up?
